Monday, July 09, 2007

Easing Back Into It

Coffee in the Denver skyline mug, the sounds of the fountain, traffic and cicadas for music. I'm on the front porch in the Sky chair, relaxed and happy to be home. We all have summer colds--Dave is getting over his and J and I are just getting into ours--so I am letting J sleep late this morning. It's summer and she's back at Phoenix School summer camp this week--there's no rush to wake and go.

No crises fomented during the week while I was gone. Today--and for the rest of the week--I am mostly going to putter. I have to put out an order that came in from a new gallery over the weekend, send a replacement piece to the Art Institute for the one that broke in shipping, get Ren her piece for winning the drawing back in MARCH, and order supplies. I'm also going to work on websites and marketing materials. The summer BMAC is just around the corner and I still haven't figured out what I'm doing for display, yadda, yadda, ya.

For now though, I wouldn't mind a bit of feedback. Part of the branding/marketing that I have been working on recently is the creation of artist/technique/care info cards for galleries to provide to customers who buy my work. Think of it like this: You go into a store and you are see something you would like to buy for yourself or for a gift. If it's for a gift, you would like the receiver to know that it isn't something made in China that cost you $1.99. If it's for you, the information on the card provides you with justification for buying this decorative item--which costs decidedly more than $1.99--instead of something at Target. Finally, there is a bit of technical jargon on the card that explains the process and techniques so the gallery staff doesn't have to be up on every technique by every artist. Below are the front and back of the card I whumped up before going on vacation. If YOU were buying a handcrafted item by an American artist, is this what you would like to get with it? Is there info missing? Other comments? Thanks, as always, for the feedback. (Click on the images to enlarge them so you can read the teeny tiny type.)


Bill Paley said...

Think of this: It's an added expense that you have to rectify in the pricing.

Anonymous said...

Your bio sounds like your editor wrote it, to the point, but dry. There's no "you" in it at all. Have some fun with it so the buyer really gets to know you and let your personality shine ... like your glass.

Just my 2 cents.