Though it took me till now to post, I spent the first several hours of the day on the computer working on integrating social media into Siyeh Glass. I have finally succumbed to Twitter (Really, you say? Sadly, yes.) I have finally determined an honest-to-biscuit use for it (for me). You see, first thing this morning I thought it would be good to put out into the world a reminder that there is still time to create a blown glass ornament at the studio before Christmas. I thought of putting it on Facebook, and while that would work, it doesn't seem the most elegant and appropriate use of the magical Internet. I almost like having Facebook as more of a place for images, lead paragraphs for the blog (go there and read it), and a place for other people to leave comments. The blog, this thing I do here, is obviously much more verbose than anything I can (or should) do in either Facebook or Twitter. I didn't even realize until today that I had a need for a different place for quick little pushes of data. And yet...
I can see really having some fun with Twitter if I can get some local followers. It would be cool to use it for little teasers like: 50% off ALL glass and supplies today from 1:00 pm - 4:00 pm--reference TWIT1 (76 characters), and New class schedule up, register for a class today, and get another class (same or lesser value) FOR FREE!--reference TWIT2 (122 characters).
But of course getting to the point where it will be fun is like going from being pregnant to having a 10 year-old. Ten is a great age, but it's preceded by morning sickness, waddling like a manatee on legs, childbirth, night feedings/no sleep, potty training, the terrible 2's (and 3's), etc. Today it took what felt like forever to get a "follow us on Twitter" link up on the website, and a link to our Facebook page. I wanted a Like button for Facebook that would link to Siyeh Glass, but I was never able to get one working so I settled with a Facebook "badge" and if people click on it they can "like" us from there.
Now I need to get some followers for Twitter. I can see ways of speeding that up, but they require yet more effort (effort already allocated to The Book Deux). But if I WERE to try to get followers, I might put something like the following here (on the blog), on the website, and on Facebook: First 20 people to follow us on Twitter automatically signed up for a drawing for a free class, first 50 people to follow us automatically in a drawing for 50% off total purchase, first 100 people in a drawing for one of ten 25% off total purchase coupons. Or would it be better to save the big things (like a free class) for the masses and give it after the first 100 people have signed up. Maybe giving away something guaranteed but small to the first five, something a little bigger but not guaranteed--but still with good odds--to the first 15, etc. Here is where the small business owner needs a degree in marketing (or maybe statistics would help--though Dave laughed when I said that to him and assured me I needed marketing).
And Twitter and Facebook are just the start. Now there's also Google + and who knows what else--all of which have to be integrated into Joomla and each other. *Groan*. As if being a small business owner wasn't complicated enough already!